Web 2.0 and Viral Marketing
Blizzard Live is a program designed to take advantage of the recent emergence of Web 2.0 websites and online word of mouth advertising and viral marketing.
What is Web 2.0?
The term “Web 2.0” refers to the concept of a “second generation” of web site development which enables Internet users to collaborate and share ideas, information, opinions, ratings, reviews, pictures, videos, and more. It has much more to do with the way in which the Internet is used, rather than with any specific changes in technology.
How can the Hospitality Industry use Web 2.0?
Tapping into various social networks is an extremely valuable way to gain exposure and credibility in markets that have been difficult to penetrate. Web 2.0 gives us a myriad of new techniques and avenues to effectively promote your properties:
- viral marketing
- tagging, sphinning, digging, etc.
- mapping and geo-tagging
- blogging - on your own blog and those of others
- review and ratings web sites
- photo and video sharing web sites
- social networking
- online communities for niches and locations
How Does It Work?
Blizzard Live begins with an on-site visit from your account manager. During their stay, they personally visit the local attractions, events, and establishments of interest to your guests. They take notes, make recordings, and take photos and videos to capture the essence of their appeal. The results are then distributed to all types of online resources.
Do I Need Blizzard Live?
Imagine being such a great resource about your community and its activities and attractions that your website becomes an online authority for your entire area. With your own locally-focused blog and a few hours a week, your account manager will train and assist you in becoming that resource.
How many different ways can someone currently find your website on the Internet? How important is your web site to your community ? How many different social networks, blogs, and media-sharing web sites are you represented in?
If you answered “not enough” to any of those questions, it’s time to contact Blizzard’s Business Development Department at 888-840-5893 or info@blizzardinternet.com for more information about Blizzard Live.